The objective of ParentConnect™ is to create a platform for free and easy access for new and immigrant parents’ ongoing collaborative communication and knowledge sharing. Parents can join the online community for free to receive news and educational resources all under one roof. In addition, they will also be invited to workshops, seminars, and events to learn from experts on such topics as healthy diet, baby care, schooling, child psychology, staying active, recreation, child safety and family and youth financial literacy. Parents can also network with other parents of diverse ethnic descent to share experiences and thoughts. Public and private sector product and service providers will be invited as partners to provide information, activities, samples and discount programs.